8 questions about the brand Veja
- Where does the brand Veja come from?
- How are Sneakers Veja made?
- Why is the brand Veja called ethical?
- How do you prune Veja ?
- What to wear with Veja ?
- How to lace up Veja ?
- How to clean Veja ?
- How to recognize the real Veja from the fake ones?
-
Where does the brand Veja come from?
Veja is a French brand specializing in the manufacture and sale of Sneakers ecological and fair trade. Its official name is Veja Fair Trade. The label was created in Paris in 2004, by the duo composed of François-Ghislain Morillion and Sébastien Kopp. Since May 2019, Laure Browne is the general manager of Veja.
-
How are Sneakers Veja made?
Sneakers Veja are made in Brazil from local and environmentally friendly materials. The upper of the shoes can be made of recycled polyester, organic cotton, vegetable leather with acacia tannins, or even vegan leather. For the insole, Veja innovates and integrates sugar cane and rice waste. Wild rubber from the Amazon is used for the outsole. A small part of synthetic materials remains necessary for the manufacture.
-
Why is the brand Veja called ethical?
The shoes Veja are made with ecological materials and according to the principles of fair trade. The cultivation and spinning of organic cotton is carried out by cooperatives of Brazilian producers, who are fairly paid. The wild rubber, which grows naturally in the Amazon, is harvested by rubber tappers, holders of a unique local know-how. The leather of Sneakers Veja is tanned with vegetable products, without heavy metals. The brand also offers Sneakers in vegan leather.
-
How do you prune Veja ?
The Sneakers Veja fitnormally, both in width and length. You can choose your usual size when ordering online. All models fit the same. For more certainty, please refer only to French sizes and not to American sizes.
-
What to wear with Veja ?
Veja offersmodern and elegant Sneakers that are easy to wear. More sophisticated, plain, leather and vegan leather styles can be paired with a pantsuit or dress. The Sneakers Veja two-tone or canvas styles are more suited to sporty and casual looks, and pair well with jeans or shorts.
-
How to lace up Veja ?
For an elegant and timeless look, opt for straight lacing, classic and versatile. Want a sportier or urban look? Choose cross lacing. The Sneakers Veja also lends itself to the game of more creative lacing. For the Sneakers with metal hooks, we specifically recommend the cross lacing, more adapted to their sporty style.
-
How to clean Veja ?
Follow these tips to care for your Sneakers and make them last longer:
The Sneakers Veja canvas can be brushed with cold water and Marseille soap.
Leather and vegan leather models can be cleaned with a damp cloth. Natural leather can be nourished regularly with a suitable cream. Suede leather parts should simply be brushed dry with a soft brush.
The Sneakers in CWL coated cotton can be cleaned with a damp cloth and Marseille soap.
-
How to recognize the real Veja from the fake ones?
The Sneakers Veja have neat finishes and are made with quality materials, unlike counterfeits. Under the tongue, the label Veja indicates Brazil as the place of manufacture. The brand Veja does not run any advertising campaigns of its own. The best way to be sure you're buying original Sneakers is to order from a reputable site with easy-to-reach customer service and a return and refund service. Beware of tempting promotions offering very low prices.