UGG®

The UGG® sheepskin boots worn by Australian surfers have conquered the world... And yet, it wasn't a foregone conclusion! Love them or hate them, but UGG boots never leave you indifferent. Originally invented to keep feet warm after surfing thanks to the breathable properties of the material, they first appeared in Southern California around 1978. Australian surfer Brian Smith, a big fan of these beach boots, first imported a few pairs and created the UGG® brand in the USA. Soon, young people were snapping them up on California beaches from San Diego to Santa Cruz. Then they hit the mountains, from Aspen to Mammoth. The coolest phenomenon of the moment took off, until Oprah Winfrey, the American TV diva, admitted she was a fan. Hairpiece madness exploded. UGG® boots became fashion icons and were seen on the feet of celebrities everywhere, even in the city, even in summer. In the 2000s, models multiplied and the whole world gave in to UGG mania. They're worn with everything and in all weathers. Even those who find them ugly end up slipping a foot into them... The experience is worth all the talk in the world! It's soft, warm and furiously comfortable. For once, fashion and Wellness are one and the same - a myth was needed!