Aurélie Bidermann

Objects of desire that first have a soul... For 10 years, the designer Aurélie Bidermann has initiated a totally new way of looking at chic and precious jewellery and has succeeded in embodying a different vision of French-style casual luxury throughout the world. What is Aurélie Bidermann made of? Solid gold, silver, onyx, turquoise, precious stones, all nonchalantly mixed with cotton or silk links, lace and glass. But from bracelets to earrings, her modern jewellery has a story behind it, a whole spiritual symbolism that gives it meaning and makes it totally unique. Gingko, snake, feathers, ears of wheat, beetles, clover... But where does she get all this? In her travels to the four corners of the world, in Latin America, Japan, India, Manhattan... Over the course of the collections, one accumulates pieces to be worn together, like a personal collection of contemporary talismans. Emblematic of the designer's approach, the Copacabana braided bracelet has become the lucky charm of a whole generation of girls, transforming the small Brazilian street bracelet into a totally indispensable cult piece. A new basic found on the arms of Sofia Coppola, Beyoncé, Gwyneth Paltrow, Emmanuelle Alt... And yours soon?