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NEW. Anine Bing is back with a vengeance this season. ⚡️
Blazers, hoodies, T-shirts: discover our new products to shop urgently.
I'm cracking
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REASSORT. Our best sellers Bon Parfumeur are back! 🤩
Find your fragrance of the moment now, with its unique, bewitching scents.
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FASHION TIP. The 6 shades that will replace black this autumn-winter. 🌈
Discover how to reinvent our classics by ditching black for bolder shades.
Read the guide
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FOR HIM. The men's collections have arrived. ⚡️

Discover the new autumn collections for him in the boutique and on the e-shop.

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Xirena

Originally from California, Dierdre Roffoni created her brand Xirena after a Travel in Formentera, Spain, where the environment strongly inspired her. Pronounced SUH-REN-UH, the label offers new pieces each season that are part of a timeless women's wardrobe, with simple designs recognisable by the iconic red stop bar. The emphasis is on quality and the choice of materials, which are always more pleasant and comfortable, for pieces that you will keep for a long time.
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