Reiko

Behind the Japanese name of Reiko hides a brand that is much closer than it seems: it is indeed in Marseille, under the impulse of Véli Weber, Bryan and Yoann Assouline that the women's jeans and trousers brand Reiko was born in 2009. With an objective as clear as it was effective from the start: to become a French reference for women's trousers, with cuts that are incredibly accurate and materials that are as chic as they are adapted to our daily lives. Initially specialising in chino trousers, before diversifying into denim, Reiko relies on an elegant and contemporary aesthetic, born in the heart of the Phocaean city... and now ready to conquer the hearts of the whole world. Including at Jane de Boy.