New Balance

Founded in 1906 in Boston by orthopedic shoemaker William J. Riley, the New Balance brand originally manufactured orthopedic insoles before launching the Trackster, its first running shoe, in 1961. Running, baseball, tennis, boxing... Each shoe was individually adapted to the wearer and his or her discipline. The American label refused all sponsorship, believing that athletes should wear its products out of conviction. Today, New Balance is a major player in the sneaker and running shoe market, for both men and women. A true element of streetwear fashion, the brand offers a varied and innovative range of footwear to suit every need and style, accompanying you from the sportiest to the most urban of days. New Balance asserts its fashion and streetwear positioning with collaborations around original models that have been a great success with sneaker fans. These include collaborations with American designer Joe Freshgoods, French fashion house Casablanca and New York designer and current Versace footwear vice-president Salehe Bembury, to name but a few.