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COLLAB. The irresistible Jane de Boy '68 designs are back. 🤩

Don't miss the new models from the iconic Newtone x Jane de Boy collab!

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ATHLEISURE. Discover this trend brought back from the 90s. 👟

From the office to the sports studio, opt for looks that are part sportswear, part urban.

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UGG. Rely on the iconic skin bootie for the season. 🍂

The ultimate in comfort and style in a boot, bootie or slipper version.

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FOCUS. Don't miss the Alto hoodie by Anine Bing. ⚡️
Our janettes have already adopted it: this hoodie, available in black and olive, is this season's must-have.
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laidback london

You too can fall in love with our selection of shoes laidback london ! What appeals to us most of all? The original, unique design of these cute, trendy little boots, characterized by a rubber sole and stitching that gives them an identifiable ethnic look. > Find out more about laidback london

The desire to highlight pieces with artisanal value has always been at the heart of Jane de Boy. The story behind laidback london women's boots is that of a young Kenyan, Mohamed, who graduated from a London university in 2001, and who used to bring back suitcases of objects made by local craftsmen from his hometown to sell in London's bustling markets. At a time when fast fashion was booming, her products seemed to stand out and make more sense to her customers. In 2014, the brand launched its first collection with the same philosophy: to work with local communities in Kenya and preserve their traditional crafts. Today, this vision has many fans, including Beyonce, who can't take her laidback london sandals off her feet!

Frequently asked questions about the brand laidback london

  • Where does the brand laidback london come from?

    The brand laidback london was created in the 2000s by Mohamed Daya, a Londoner from Mombasa, Kenya. Through his brand, the designer wants to introduce the rest of the world to footwear made with respect for traditional Kenyan craftsmanship.

  • Where are the shoes made laidback london ?

    All laidback london shoes are handmade by artisans from local communities in Kenya.

  • How to size the brand laidback london ?

    The boots and booties laidback london fit small, so we recommend that you go up a size (especially if you are between sizes). Sandals are normal sizes.

    Please note that laidback london shoes are made from natural materials such as leather, suede and sheep's wool. This means that the shoes may be a little tight when first worn, until they adapt to the shape of your feet.

  • What to wear boots with laidback london ?

    The laidback london boots will be your best allies to offer your feet the comfort they deserve all winter long. Don't hesitate to combine your boots with a comfortable pair of leggings or slim jeans for a cosy weekend. You can also pair them with a jumper dress for a slightly dressier look. Try to match them with an outfit that doesn't include fur to avoid a fashion faux-pas. And don't wear trousers that completely cover your furry boots, which can lead to an unattractive silhouette.

  • How do you clean your laidback london ?

    If your laidback london gets wet, use a dry cloth to wipe them down and then let them air dry, away from any heat source. For suede and leather shoes, protect them with a waterproofing product before you start wearing them outside. Be sure to repeat this process at least once a month depending on your use.

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