Pay in 2, 3 or 4 instalments from €99

Join the Loyalty Club!

Free return shipping from France

Customer service +33 (0)5 19 88 01 58
Cost of a local call


Explore the timeless elegance of IRO's signature ready-to-wear collection. Refined shirts and knitwear, available now in our boutiques and online. > Learn more about IRO

A French brand created in 2005 by two brothers with a passion for music, IRO ("color " in Japanese) offers us a real mix of genres. The clothes IRO, which we like the rock and elegant side at the same time, are inspired by the fashion of the big international capitals. This is the ultimate contemporary high-end fashion brand.

Frequently asked questions about the brand IRO

  • Where does the brand IRO come from?

    An intimate label and then a real fashion brand, IRO was born from the passion of two brothers: Arik and Laurent Bitton. Both musicians, they dedicated the first part of their lives to playing DJ sets in the world's greatest lounge bars. Lulled by the world of fashion since their childhood, it is quite natural that they then launched their own ready-to-wear line. As seasoned globetrotters, they draw their inspiration from their many travels and from the street, to give life to an eclectic wardrobe. The pieces IRO combine Japanese culture, Parisian elegance and New York sensibility. All this, enhanced by a touch of pop rock.

  • In what year was the brand IRO created?

    The brand IRO was launched in 2005. Initially dedicated to women, it has diversified and since 2010 has offered collections for men.

    Following their success, the founders have opened numerous points of sale and boutiques in France and in major international cities such as New York, Geneva, Madrid, etc.

  • What does IRO mean?

    IRO is the anagram of ROI and also means " color " in Japanese.

  • How to size the brand IRO ?

    The brand IRO sizes normally, so you can take your usual size. The clothes follow the standard French sizes. However, some jeans, trousers and shorts may be available in American sizes.

    Here is a summary of size correspondences for women: a size 24 is equivalent to a French size 34, 25/26 to a 36, 27/28 to a 38, 29/30 to a 40 and 31/32 to a 42.

    For men, the equivalence of US sizes in French sizes is as follows: 26/27 for a 44, 28/29 for a 46, 30/31 for a 48, 32/33 for a 50 and 34 for a 52.


Customer Service

05 19 88 01 58

Free delivery

From €150 purchase
in mainland France

Free 14 day return

No minimum purchase required
in mainland France

Payment in instalments

Pay in 2, 3 or 4 CB instalments
from €99 upwards

Secure payment

Reviews of Avis Vérifiés
Based on 6741 reviews
Each review is controlled
  • Nayoung F.
    21/07/2024 5
    "Satisfied 😊ˮ
  • Fabienne G.
    20/07/2024 5
    "Fast processing time. Garment meets my expectations.ˮ
  • Emilie B.
    17/07/2024 5
    "Very good, fast shippingˮ
  • Nathalie L.
    17/07/2024 5
    "Always delighted with my orders from Jane de Boyˮ.
  • Laurence C.
    16/07/2024 5
    "Fast and careful shipping, quality products! We love it! ˮ
  • Martine T.
    14/07/2024 5
    "Very pleasantˮ site
  • Julia A.
    12/07/2024 5
    "Product conforms to the request, quality, careful and fast shipmentˮ
  • Clémentine L.
    12/07/2024 5
    "Fast delivery, great buy, 100% recommend!ˮ
  • Anne V.
    12/07/2024 5
  • Sandrine D.
    09/07/2024 5
    "Always the same pleasure to browse this site to discover nuggets.ˮ