imogene + willie

It's a beautiful American success story. Like the Gainsbourg song "Bonnie and Clyde", it takes place in the American South, but this is the story of Carrie and Matt. From the small town of Henderson, Kentucky to Nashville, their destinies cross and end up going in the same direction, the one that will lead them to get married first, and then to create the perfect jeans. In 2010, the brand imogene + willie was launched on a hunch, in an abandoned gas station in Nashville, Tennessee, with an email. They sold 250 jeans in 3 weeks. The dream continues and in 2013, the brand opens in Portland, then follows Los Angeles and the mythical "supper + song" musical summer parties organized in the garden and open to everyone. Imogene and Willie are the names of Carrie's maternal grandparents, a family story that has become the adventure of a community. It all started with the dream of "making the perfect jeans for the imperfect body of a man or woman" and nothing has changed. It's not about fashion or trends, but about new standards. Slim, straight, skinny, indigo, black, natural... Jeans and trousers imogene + willie are the kings of the collections but are accompanied by T-shirts, sweatshirts, jumpers, belts and even lifestyle objects. Welcome in the American dream of imogene + willie...