Hudson

More than just rock and glamour jeans, a true concentrate of California! Created by Peter Kim in 2002 in Los Angeles, Hudson is one of the pioneers of premium denim made in California. Iconoclastic and creative, the boss of one of the coolest and most cutting-edge labels of the moment refuses to accept the stereotypes of fashion, that's for sure. The mission of his products is first and foremost to encourage everyone to live their passions to the full. To exalt optimism, positive energy and above all the freedom to be oneself. There is no such thing as a more Californian style. According to him, the best cut, the most beautiful wash, the most flattering fit, is the basis. And that's where the similarity between you and the rest of the world ends! A pair of jeans should help everyone to build themselves, to find their way, their life. Ambitious? Yes, but that's the spirit of conquest, Beverly Hills style! An approach that is also carried out through artistic collabs with street art and with its muse, Georgia May Jagger. Otherwise, at Hudson Jeans we don't joke with the fabrics, which come from Italy or Japan, nor with the details that demonstrate a competitive know-how: double seams, homemade rivets, worked pockets...