Ganni

This Danish women's fashion brand, founded in 2000 by gallery owner Frans Truelsen and sold to Ditte and Nicolaj Reffstrup, has established itself over the years thanks to its Scandinavian "cool girl" style and its wide choice of patterns and trends. Ganni The brand's success story is explained by its shamelessly playful clothing. The brand stands out on social networks with the #GANNIGirls and has established itself as a movement of thought, more than just a wardrobe, inviting the women who wear it to feel capable of anything they undertake. Mindful of the fashion industry's environmental impact on the world, the label Ganni has taken steps to reduce the plastics used in clothing production, reduce its CO2 emissions and use innovative materials from recycled fibres.