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Frame

Discover our selection of clothing from the denim brand Frame. Jeans, pants, shorts or skirts: you're bound to find the piece you've been missing in your wardrobe. > Find out more about Frame

It only took a few years for the denim brand Frame to become a must-have in the genre... to the point of becoming one of the favourite brands of many fashion personalities: ask actress Sarah Jessica Parker or model Karlie Kloss for their favourite women's denim brand, and the answer will be without appeal. It must be said that since its launch in 2012, Frame has made a name for itself with its insanely accurate products, from perfectly tailored cuts to materials that feel better than ever. A success story written by Jens Grede and Erik Torstensson, co-founders of the Saturday Group (which notably signs the magazine "Industrie") between London and Los Angeles, with an inspiration straight from the French casual style, embodied by the style icons of the 70s. A must, quite simply!

Frequently asked questions about the brand Frame

  • Where does the brand Frame come from?

    Blending influences from London to Los Angeles, the brand Frame was founded in 2012 by two Swedes, Erik Tortensson and Jens Grede. Frame is the second joint project of its founders, who had previously set up the advertising agency Saturday London with which they worked for some of the biggest names in fashion.

    The brand Frame is known for its wardrobe essentials and its use of beautiful materials such as leather and cashmere. With Frame, Tortensson and Grede set out to create the perfect jeans, and it is their jeans that have clearly helped make the brand famous.

  • Where are the clothes made Frame ?

    The Frame clothing is made in California, where the brand is based, in Venice Beach and Los Angeles. The company's jeans are handmade.

  • How to size the brand Frame ?

    The Frame garments fit normally: we advise you to choose your usual size.

    The brand's signature jean is the skinny, but you'll also find wider styles. The cuts of the Frame jeans are known to fit the body perfectly and are designed to enhance the figure while ensuring a very comfortable fit.

  • How to wash jeans Frame ?

    The Frame jeans do not require any special care and can therefore be washed like any other denim. To make your Frame jeans last as long as possible, we recommend washing them inside out at 30° C. Do not tumble dry or iron your jeans (and if you must, do it inside out).

  • Is the Frame brand eco-responsible?

    In order to adopt a more eco-responsible production, the brand Frame has put in place several initiatives to reduce the ecological footprint of its clothing. A laser technique is used to reduce the amount of water needed to manufacture the jeans. The brand also uses recycled and organic materials, or materials made from recycled plastic.

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