Frame

It only took a few years for the denim brand Frame to become a must-have in the genre... to the point of becoming one of the favourite brands of many fashion personalities: ask actress Sarah Jessica Parker or model Karlie Kloss for their favourite women's denim brand, and the answer will be without appeal. It must be said that since its launch in 2012, Frame has made a name for itself with its insanely accurate products, from perfectly tailored cuts to materials that feel better than ever. A success story written by Jens Grede and Erik Torstensson, co-founders of the Saturday Group (which notably signs the magazine "Industrie") between London and Los Angeles, with an inspiration straight from the French casual style, embodied by the style icons of the 70s. A must, quite simply!