Boyish

At a time when eco-responsible fashion is on everyone's lips, it's still hard to find pieces that are as environmentally friendly as they are pleasant - and beautiful! - to wear. Well... that was without counting on the brand new denim brand Boyish, founded in 2019 under the impulse of Jordan Nodarse in sunny California, which has set itself a goal that is as clear as it is essential today: to reduce as much as possible the environmental impact of the denim industry. The result is a manufacturing process that requires much less water than traditional denim, while relying on the least harmful dyeing possible, and above all, with a commitment to responsibility in the smallest details: the cotton used is chosen with care, 20% of the production of the Boyish items is made from fabric scraps, while the buttons, rivets and labels are made from recycled metal and plastic. And to top it all off, for every purchase of a product Boyish, the brand commits to planting a tree. All of which "makes our butts more beautiful, and the Earth more beautiful", as the brand itself says!