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Bella Freud

Succumb to our selection of mugs and candles by Bella Freud. A perfect fusion of contemporary design and handcrafted quality. > More about Bella Freud

How do you make a first name for yourself when you bear such an illustrious surname? No problem! Bella Freud Lucian Freud, great-granddaughter of the great Sigmund, has found the solution with all the creative whimsy that makes English women so charming. No need for psychoanalysis... The daughter of the artist Lucian Freud is a strong, committed personality who started out at Vivienne Westwood in the 80s, before relaunching the legendary London fashion boutique Biba. Parallel to her experiences in the film industry with John Malkovitch, and in journalism at the Sunday Telegraph, Bella Freud launched her own label of women's sweaters in 1990, in a very British sporty-chic style. At the time, her customers included Kate Moss and Alexa Chung, who were seduced by the high quality of her knitwear and the quirky, rock'n'roll messages it conveyed. Accessories, candles and perfumes have since completed the Bella Freud collections. The designer sees fashion from a cultural perspective, in direct connection with our unconscious desires... You can't resist!

Frequently asked questions about the brand Bella Freud

  • Who is Bella Freud ?

    Bella Freud is a British fashion designer, born in London in 1961. A great-granddaughter of the famous Sigmund Freud, she studied fashion in Rome and began her career as a designer in the 1980s, working for Vivienne Westwood, before setting up her own design company in 1990.

    Between 2004 and 2006, she supervised and worked on the relaunch of Biba magazine. In 2007, she created her first knitwear collection and decided to create her eponymous ready-to-wear brand. Her creations, immediately recognizable, are characterized by an intellectual game that invites to question fashion and identity. Bella's designs are bold and carry a strong message. The designer has been called the "Queen of Cool".

  • How to size the brand Bella Freud ?

    The brand Bella Freud fits normally and the cuts are fluid and comfortable. If you wish to order an article, we recommend that you select your usual size.

  • What does the date '1970' on the clothing mean Bella Freud ?

    Bella Freud says that the date '1970' came to her while she was leafing through a book. She felt caught up in the raw charm of the date, which by its very presence reminded her of the New York punk scene of the time - and in particular Patti Smith, whom she likes to reference.

    The brand decided to make this date an iconic one and to use it in jumpers, covers for Cushions and candles. Worn by big names in fashion such as Kate Moss and other famous personalities, who have contributed to its popularity, the "1970" jumper is now one of the brand's emblematic products.

  • How to adopt the Bella Freud style?

    The style Bella Freud is casual chic. The brand's T-shirts and jumpers can be worn with jeans and sneakers to make a casual statement. If you prefer a more formal look, you can pair the brand's jumpers or T-shirts with a suit jacket or blazer to create a contrast full of character. In the brand's lookbooks, evening dresses are sometimes presented with a pair of Santiags, so it's up to you to play the card you like!

  • How to wash your clothes Bella Freud ?

    Dry cleaning is strongly recommended for the care of jumpers, coats and suits Bella Freud.

    For T-shirts, a delicate wash at 30° is recommended. Wash and iron inside out. Be careful not to tumble dry.


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