How to adopt the tote bag or the basket in everyday life?

Why are baskets and other shopping bags so popular? Certainly thanks to Jane Birkin and Brigitte Bardot who, for years, appeared with allure in the streets of Saint-Tropez, basket in hand. Whether you are nostalgic for the blessed era of the yéyé years or simply looking for the most trendy bag, the tote bag is the fashion accessory to integrate into your collection. Whether it's made of canvas or straw, it's undoubtedly the piece you need to walk between the market and the most exclusive straw huts, as soon as the sun takes its place in the summer.

What is a shopping bag?

A tote bag is a versatile and spacious type of handbag, often used to carry a variety of everyday items. This type of bag is distinguished by its large dimensions and sturdy handles, allowing it to be carried on the shoulder or by hand. Traditionally made from canvas or leather, the tote bag has evolved to include a variety of modern materials, such as nylon and recycled fabrics. Prized for its utility and aesthetics, the tote bag is ideal for shopping, beach outings or as an everyday bag.

How to wear a tote bag

There are many ways to wear a tote bag, depending on the occasion and the style you're going for.

• When out on the town, choose a colorful or printed tote to enhance a simple outfit. Pair it with jeans and a simple T-shirt, adding a practical yet chic touch.
• For professional wear, opt for a model in leather or high-quality material, which will elegantly complement suit pants or a dress. Choose a sober model to match your everyday outfits.

Thanks to its long handles, the tote bag can be carried comfortably over the shoulder, freeing the hands for other activities. Its large capacity makes it easy to carry all your essentials, making it an indispensable accessory that can be adapted to any situation.

What style of tote to choose?

1/ The canvas tote bag, a vacation must-have

Cousin of the city tote bag, the canvas bag has long been described as a practical bag. But, for a few years now, fashion designers have given it back its letters of nobility by appropriating it in a more modern spirit, in order to make it a must-have fashion piece of our wardrobes. Today, great houses like Isabel Marant or Marc Jacob have made this bag a signature piece, which goes perfectly with all our outfits. From Gigi Hadid to Kendall Jenner, all the it-girls seem to have succumbed to the trend too.

• To choose a beautiful fabric tote, we focus on the details: leather handles or embroideries worked to enhance the spirit "back from the market" is an indicator of the fashion potential of this model.
• In an even more trendy spirit, you can choose your tote bag in a mini version, to be worn on the shoulder. Ideal for the evening, this version of the fabric bag will allow you to add that little "one-knows-what" to your light clothes.
• When it comes to materials, we obviously opt for natural fabrics that recall nature in a bohemian spirit.

2/ Nylon tote bags for modern practicality

Perfect for everyday use, the nylon tote is ideal for people with active lifestyles. Whether you're going to the gym, running errands, or heading off to Travel, the nylon tote bag adapts to any situation. What's more, its sleek, modern designs blend in perfectly with a dynamic, urban style, making this tote a versatile, functional choice for those looking for an accessory that's both trendy and practical.

3/ The straw bag or basket, our summer essential

For a few years now, baskets and other bags made of straw or raffia have made a remarkable comeback on the catwalks, for our greatest pleasure. Whether they are designed to accompany us to the market or subtly worked to accommodate our evening outfits, these are definitely bags that we will not leave the summer.

• To find the perfect basket, we bet on the classic straw version, where the material is enough on its own.
• For daytime, we'll love a basket with fine, delicate details, in a spirit of casual chic, always a touch bohemian.
• If you want to find the perfect basket for the evening, choose original shapes or a miniature version, for a fashionable nod.

4/ The leather tote bag, a bold ally

The leather tote is the must-have accessory for any fashionista in search of style and practicality. This bag is the perfect companion for every occasion. Whether for a day's shopping, an outing with friends or a weekend getaway, the leather tote adds a sophisticated touch to every outfit. Opting for a leather tote means choosing a versatile accessory that enhances your look while offering ample storage capacity.

5/ The crochet tote bag, a must-have for the beach

The crochet tote is the essential accessory for your days at the beach. Combining bohemian charm and practicality, this bag is distinguished by its handcrafted style and light weight. Ideal for carrying your summer essentials, such as towels, sun creams and sunglasses, the crochet tote is roomy and durable enough to accompany you all summer long.

Its airy texture and delicate patterns add a touch of sophistication to your beachwear, while allowing your belongings to breathe easily. Whether you opt for neutral colors or bright hues, the crochet tote fits in perfectly with summer fashion trends.

6/ Linen tote bags for natural elegance

Linen, a noble and eco-responsible material, adds a touch of freshness and sophistication to your look. The linen tote bag adapts easily to any outfit, offering a casual yet chic look.

To get the most out of this model, opt for natural shades such as beige, off-white or gray for a timeless, versatile look, while pastel or bright colors add a touch of modernity. Choose a tote bag with quality finishes and personalize it with a silk scarf or charms to make it unique.

For a casual look in town, pair a white cotton blouse with jeans and natural leather sandals, complemented by a beige tote bag with leather handles. At the beach, white linen shorts, a lightweight tank top and flip-flops, accompanied by an off-white tote big enough to hold your essentials, will be perfect. For a chic evening on the terrace, opt for a silk blouse, pleated midi skirt and heeled sandals, with a light gray tote with gold trim.