6 questions about the brand Mother

• Where does the brand Mother come from?
• Where are the clothes made Mother ?
• How to size the brand Mother ?
• What to wear denim with Mother ?
• How to wash jeans Mother ?
• Mother is it an ethical fashion brand?

• Where does the brand Mother come from?

  The Californian brand Mother was founded in 2010 by Lela Becker and Tim Kaeding, two stars of the denim world. The brand's design is based on the denim in all its forms, Mother reminds us of the indie side of Los Angeles in the 70s. An international reference in premium denim, she has brought a touch of humour and carefreeness to her creations, and this is what characterises the style Mother. No wonder it has become the brand of choice for many Hollywood and entertainment personalities!

• Where are the clothes made Mother ?

  The brand Mother ensures that 95% of its total production is based in California, in Los Angeles. All of its denim garments are made within a radius of less than 25 kilometres from its design workshop. This local production allows Mother to fight against the pollution linked to the transport of raw materials.

• How to size the brand Mother ?

  As Mother is a normal size, we recommend that you choose your usual clothing size.

  Note that the brand is based on the US jeans size system. For example, a size 26-27 jean is a French size 36, while a size 30-31 is a size 40.

• What to wear denim with Mother ?

  Mother is known for its versatility and dynamism. Depending on the cut, we will wear our denim Mother with a pair of sandals and a tank top. Skinny pants lovers will slip on a pair of Sneakers with thick soles and match them with a tee-shirt or a flowing blouse with graphic patterns. Finally, high-waisted models can be complemented by an oversized shirt with rolled-up sleeves, for a working girl look.

• How to wash jeans Mother ?

  Here are some tips on how to care for your jeans Mother and ensure they last as long as possible:

  • Machine wash your jeans at 30°, inside out, with similar colors . Note that a cold water wash will respect the fabric better.
  • We do not recommend using a tumble dryer, as the heat can damage the fibres and the elasticity of the denim. Instead, hang your jeans to dry.
  • In any case, only wash your jeans when necessary.

• Mother is it an ethical fashion brand?

  The brand Mother is committed to eco-friendly production and reducing its carbon footprint. For example, the 60% MOTHER capsule collection relies on the upcycling of stock and uses reusable biodegradable bags, created from recycled material, for its packaging.

  On a daily basis, the brand lives up to its slogan "MOTHER Loves You" which emphasises strong values such as acceptance, unity and equality. Some of its capsule collections have helped amplify the message of humanitarian and charitable organisations (including Doctors Without Borders), to which Mother donates a portion of its revenues.