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NEW. Get ready for winter with our selection of UGG boots. ⚡️
From tasman booties to classic ultra mini boots, find your season's ally.
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OUR FAVORITE. Our iconic "Jane de Boy '68" tee is a hit! 🤩
Available this season in 3 colors, fall for one of our seventies-inspired models.
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FASHION ADVICE. Which handbag to choose for everyday wear? ✨
This guide will help you find the perfect bag for your everyday life.
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SEASON ACCESSORIES. Check out our selection of autumn accessories. 🍂
An ideal selection for staying on trend while protected from cold days.
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Bras

Designer bras are essential pieces of our wardrobe. A useful clothing accessory and a true asset of seduction, the bra is collected according to the shape, the material and the print. Whether it is flirty, feminine or simply comfortable, its purchase is an almost obligatory step towards femininity. By this step, the woman affirms her personality.

Selections for her

Designer bras to tame your shape

Bra designers are actively working to offer models that perfectly match women's expectations throughout their lives. Even if it's just a piece of fabric, choosing a bra is a special moment. If some women will be immediately attracted by cotton pieces and thin straps, betting above all on the comfort, others will privilege the exacerbated femininity with bras totally in lace or satin. Worn under a blouse or tank top, the bra is discreet with neutral tones or slightly daring by revealing the border of a ruffled piece.

Let your femininity speak for itself with designer bras

To satisfy everyone's desires, bra designers rely on noble materials such as cotton, satin or lace, and adjustable straps, to optimize comfort. To assert your femininity without overdoing it, the models are adorned with colors tender, floral prints or small bold words. Play with contrasts, materials and colors, to enhance your neckline by opting for a slightly open blouse. The most sporty will be seduced by models with front closure and swimmer's back, the ideal to go from bra to bra without playing the acrobat. As for the visual aspect, there are as many bra choices as there are desires: 60's effect, retro, Palm Springs, gingham or romantic, everything is allowed. Whether it envelops the shape of the chest, is pigeon-holed or invisible, the bra enhances the head and self-confidence. With the wise eye of Jane de Boy, the choice of your designer bra becomes a real moment of pleasure. Comfort, support and seduction are at the rendezvous, with models always surfing on the current fashion.

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