Perfect Moment

At a time when all fashion brands are inspired by sport to invent "athleisure wear", a mix of sportswear, streetwear and leisure, Perfect Moment remains faithful to its original DNA as an activewear brand, initially dedicated to skiing. For more than 10 years, the label founded by skier and extreme sports documentary maker Thierry Donard and Jane Gottschalk in Chamonix has seduced aesthetes and sports enthusiasts alike. The brand takes its name from "La Nuit de la Glisse, a perfect moment", a film-event first launched in 1984 to share the emotion and sensations of wave and powder riders. Today, Perfect Moment offers women's outdoor clothing ranging from ski suits to swimwear, through collections always inspired by board sports in general. The surfwear line launched in 2016 has quickly become a must-have, from Ibiza to Cap-Ferret. The pieces combine high performance and edgy style, thanks to materials incorporating the most avant-garde technologies of high-level sports. To be adopted even if you don't ride the big waves of Hawaii...