Levi's

California's most legendary denim label has gone from pioneer gear in the second half of the 19th century to the must-have outfit for millennial fashionistas the world over. The inventor of blue jeans holds a special place in the hearts of every generation, from James Dean to Marlon Brando, from Marilyn Monroe to Alicia Keys. That's only natural when you're lucky enough to live on a unique heritage that stretches from the San Francisco gold rush of 1853 to the hippie revolution of the '60s, via the 501 craze of the '80s. The 501 was even voted "Best fashion item" of the 20th century by Time magazine in 1999. True cult objects, Levi's vintage jeans are collectors' items, and the Levi's Vintage Clothing line allows you to find the models and fabric of emblematic series. The king of denim, Levi's is always one step ahead when it comes to cuts and that original, authentic yet simple style that is the signature of true classics. The pioneering spirit with just the right dose of rock rebellion...