Grown Alchemist

"Enhance your skin's cellular health to optimize its function, and create the perfect environment to unleash your true beauty." A process in 3 words, this is the mission that the Muij brothers, creators of Grown Alchemist, have given themselves. Cleanse, detoxify and activate. A care routine that is simple in its use, but complex in its conception, that goes to the essence and treats in depth. Through face and body care and nutricosmetics, they develop formulas with a unique synergy between biology and cosmetic chemistry, which are recognized as efficient anti-aging technologies. A whole range of products whose effectiveness is praised by seasoned connoisseurs such as Alexander Wang, who applied custom-made Grown Alchemist beauty routines to his models during Paris and New York Fashion Weeks, or Gwyneth Paltrow, the guru of Wellness, who swears by their watermelon and vanilla lip balm, enriched with vitamins.